Set the stage for a successful launch.

You’ve got the service — now you just need a sales page that sells it for you, so you can focus on doing what you love.

A custom-built AI writer that sounds exactly like you.

Built with a copywriter’s brain

Even though you understand your business inside out, you can’t seem to find the right compelling words that convince people they need your service.

trained for only your bran

There are a few other service providers out there who are doing the same thing, so you need to communicate your USP properly.

Versatility on demand

The thing is, you’ve got traffic coming into your website. But somehow, people just aren’t clicking on the Inquire button or going any further beyond the first section.

 

How It Works

A proper sales page does all of these:

  • Shows your client immediately what pain point they have that you can resolve

  • Pitches your service perfectly and consistently, in expertly tailored language that appeals to your target audience

  • Tells your client why you’re the right person to help them

  • Shows your brand ethos and qualifications without sounding over-the-top

  • Overcomes objections from your client even before they’re asked

  • Appeals to both their emotions and reasoning to convince them they need your service

  • Uses psychological triggers and user experience design to encourage them to book a discovery call

  • And most importantly, frees you up to focus on your zone of genius and what you love

 
 

“When I posted Mel’s copy, immediately ideal clients reached out to me and within the last month I’ve filled ELEVEN spaces for my annual photography packages.”

Nina Mucalov, brand photographer

AI Training

BRAND VOICE STRATEGY CALL

A copy-focused brand strategy call that takes you through your brand personality and voice.

Brand Messaging architecture

Your Brand Messaging Architecture is the Bible for all your messaging moving forward. It outlines your target audience, your brand voice, and your message house — everything we need to train your AI, and a source document you can hand off to your team for consistent messaging.

Phrase bank

Bundled with your Brand Messaging Architecture is a bank of words and phrases keyed specifically to your brand and which we will be training your AI on. You can use these for all your marketing collaterals, including social media posts, email marketing, and ad copy to create a strong and memorable brand that gets people intrigued.

One round OF REVISION

After we’ve created the Brand Messaging Architecture, we have a round of revision so the final product is completely satisfactory.

AI TRAINING

We train your custom AI writer on the nuances of your brand voice, target audience, and offers — and modules depending on what you need it for (e.g. social media copy, newsletters, press releases etc). Basically, we upload our copywriter’s brain into it.

TESTING

Like any staff, AI needs a probation period, which is why we test and tweak for two weeks before your plan starts. We’ll provide 70 free credits for you to use during this period, priority email support, and tweak the AI until it’s producing the copy you want.

PROMPT PACK

We want you to be able to generate copy efficiently, which is why every AI comes with a prompt pack filled with 55 copy prompts that help you get the most out of it.

Investment: SGD$600

Price is only for the brand copy strategy and training, not the access to the AI writer which starts from SGD$30/month.

 
 

“Mel really captured my brand voice for my website copy.

Her process was thorough and didn't feel overwhelming. I found the mock-up wire frame of the website page really helpful so I could visualise where and how the copy would be displayed on my website. I would recommend Mel's copywriting services to anyone that is looking to really capture what you're trying to say in a more elevated way.”

Anna Norriss, email marketing strategist

Who’s This For?

Niche service providers

Whether you’re a business coach, a hypnotherapist, a doula, or anyone in a specialised niche, you deserve a dedicated sales page explaining your service and process, so your clients understand what exactly it is you provide.

Specialists serving other entrepreneurs

If you provide a service for other business owners, like email marketing or social media, stand out with a sales page that shows your brand ethos and why you’re different from the rest of the market.

Coaches and Course Creators

Every new course launch needs a great sales page as part of your marketing funnel. Showcase the value of your course, overcome any potential objections, and get people to buy from you — effortlessly.

 

“The whole process was smooth from understanding my target customers and their pain points to revisions — and I absolutely love the copy that Melody came up with for me.

If you need help with copy, make sure you look for her.”

Senthilkumar, SEO specialist

 

FAQ

I already have basic copy. Can you polish it?

I always write from scratch in order to ensure all the jigsaw pieces are in place for a great sales page, but having basic copy as a reference helps!

How long will the sales page be?

The answer is: As long as you need it to be! The whole purpose of the sales page is to convince, so we’ll include absolutely everything that’s necessary to achieve that — whether that’s testimonials, descriptions of your course modules, a detailed process, FAQs, etc.

How do I know if I need a sales page or website copy?

If you have one service or digital product/course you want to sell and it’s all on a single landing page, you’ll need this sales page copy service.

If you’re looking for a more complex website that doesn’t just sell a single service, but also houses other info like your About page and other services, you’ll need a website.

Can you write directly in my website platform?

I always write in a wireframe as it’s easier for you to review the draft and leave feedback. As a general rule of thumb, I don’t work directly in website platforms as I may not be familiar with the interface.

Do we really need all of those things in the package?

Yes, we do! All the foundational work is essential for us to capture the right brand voice and cater to your target market. After all, we want a successful sales page — so we have to put the work in.

How long will it take for the sales page to be done?

It’ll take 1-1.5 weeks for the foundational work, and generally 1 week for the sales page copy itself. If you’re in a hurry, I’d suggest the Lightning Copy Intensive, which will have a 1-day turnaround time for the sales page copy.