Is Your Brand Voice Actually Connecting?

You've nailed your offer. Your service is transformative, or your product is exactly what your ideal client needs. You've got the expertise, the credentials, the testimonials.

So why aren't people biting?

It’s an uncomfortable truth: If your brand voice doesn't resonate with your ideal client, they'll scroll right past you like you’re invisible — yep, even if you're offering exactly what they need.

Your brand voice isn't just about sounding professional or polished. It's about creating an immediate sense of recognition in your audience. It's that feeling of "Oh, they get me." And when that connection is missing, your words fall flat, no matter how good your offer is.

The 3 Brand Voice Mistakes That Are Costing You Clients

1. You Sound Too Corporate (When Your Clients Actually Want Connection)

You've spent hours crafting the perfect "About" page. Every sentence is grammatically flawless. There's not a comma out of place.

And yet… it feels like it was written by a committee with five levels of task approval and no soul.

If your ideal client is looking for warmth, relatability, and a human touch, but your copy sounds like it came from a corporate boardroom, you've got a mismatch. They're not looking for perfection — they're looking for you.

The fix: Write like you're talking to a friend over coffee. Use contractions. Start sentences with "And" or "But" if it feels natural. Let your personality show through.

2. You're Too Casual (When Your Clients Want Expertise)

On the flip side, maybe you've gone all-in on being "real" and "authentic." You're using emojis in every sentence, keeping things breezy, maybe even throwing in some slang.

But if your ideal client is a corporate professional looking for someone who can elevate their business? That casual vibe might be making them question your credibility.

The fix: You can still be warm and approachable without sacrificing professionalism. Think "expert friend" rather than "corporate robot" or "overly casual acquaintance." Get someone from your target audience that you can trust, and ask them what you sound like. They’ll tell you.

3. Your Voice Is All Over the Place

Your website sounds polished and professional. Your Instagram captions are playful and fun. Your emails are somewhere in between, but honestly, you're not even sure anymore.

This is one of the biggest brand voice mistakes I see, and one of the most damaging. When your voice shifts depending on where someone encounters you, it creates confusion. And confused clients don't buy.

The fix: Define your core voice attributes and commit to them across every platform. Yes, you can adapt slightly for different contexts (LinkedIn vs. Instagram, for example), but your underlying personality should remain consistent.

How to Find a Brand Voice That Actually Sounds Like You (While Speaking to Them)

Your brand voice isn't just about you. And it's not just about your audience, either.

It's about the intersection of the two.

Your voice should feel authentic to who you are —because people can smell inauthenticity from a mile away. But it also needs to resonate with your ideal client's values, communication style, and expectations.

Start by asking yourself:

Who am I when I'm at my best with clients? Are you the encouraging coach? The straight-shooting strategist? The warm, empathetic guide?
What does my ideal client value in communication? Do they want someone who cuts through the noise with direct advice? Or someone who holds space and validates their feelings?
What words and phrases feel like me? Make a list of expressions you use naturally. These become part of your brand's phrase bank.

Not sure what your brand voice actually is? Take my free Brand Personality Quiz to discover your unique brand archetype and how to use it in your messaging.

The Real Cost of An Inconsistent Brand Voice

When your brand voice is inconsistent — or worse, completely misaligned with your ideal client — you're not just losing sales. You're losing trust.

Think about it: If someone reads your website and loves your vibe, then signs up for your email list only to receive something that sounds like it was written by a completely different person, what happens? They unsubscribe. Or worse, they disengage silently, never to return.

Every piece of content you put out is either building that know-like-trust factor, or eroding it. Your brand voice is the thread that ties it all together.

How MUSE Keeps Your Voice Consistent (Without You Having to Think About It)

Here's where things get easier.

You've done the work to define your brand voice. You know what you sound like at your best. But now you're staring at a blank screen, trying to write a blog post, an Instagram caption, and three emails — and somehow keep them all sounding like you.

That's where MUSE comes in.

MUSE is your bespoke AI copywriter, trained specifically on your unique brand voice. Once it learns how you communicate — your tone, your values, your phrase bank, your ideal client's pain points — it can generate content that sounds exactly like you wrote it.

Whether you're drafting a blog post, an email sequence, or an Instagram caption, MUSE ensures your voice stays consistent across every platform. No more second-guessing. No more "Does this sound like me?" moments.

It's like having a copywriter who knows your brand inside and out, available whenever you need them.

Your Brand Voice Is Your Competitive Edge

In a crowded market, your brand voice is what sets you apart.

Two photographers might offer the same packages at similar price points — but the one with a clear, consistent, resonant brand voice? That's the one clients remember. That's the one they book.

Two coaches might have similar methodologies, but the one whose voice makes clients feel seen and understood is the one who fills their programs.

Your voice isn't just a nice-to-have. It's the bridge between your brilliant offer and the people who need it most.

So if you've been wondering why your messaging isn't landing the way you hoped, start here: Is your brand voice actually connecting?

Take the Brand Personality Quiz and find out.

Ready to bring consistency to your brand voice across every platform? Discover how MUSE can help.

the author

Hi, I’m Melody! I help women-led brands make money with copy that reflects their true brand personality and speaks directly to their audience’s hearts.

About Me