clear, sparkling

Copy that sells your services for you

 
 
 

WEBSITE COPY

Wireframed, ready-for-design professional copy for up to five pages of your new website

Zoom brand strategy call
Dream Client Profile
SEO keyword research
Two rounds of revision per page

Investment: $2,740
Currently fully booked for 2023. Please check out our Intensive which offers a 2-3 day turnaround at similar prices.

 

BRAND PROFILE

A full brand profile that includes a formal profile for B2B, an About page for your ideal customer, and social media bio

Zoom brand strategy call
Dream Client Profile
Two rounds of revision

Investment: $770

 
 

All prices are in USD.

At this time, our project calendar for 2023 for regular projects is full. We do have slots available for the Copy Intensive with a 2-3 day turnaround for websites.

But I don’t write for just anyone.

Due to the number of inquiries I get every day, I only accept new clients who meet the following criteria:

You have been in business for at least 2 years.
•
You have a very clear understanding of the services you offer (and some idea of your brand direction).
•
You understand the importance of building good copy from the ground up and will not bargain or micromanage.

 

Why don’t I raise my prices?

That’s Business 101, right? When your services are in demand, raise your prices.

But I don’t want to work with the highest bidder. It’s more important for me to work with the right fit.

Businesses that make an impact. People whose voice I absolutely get. Strangers who become good friends.

I also want to stay available for businesses that really need it, like non-profit organisations, so I choose to remain affordable. That’s why you’re seeing a price tag that’s not inflated.

 

FAQ

I already have basic copy. Can you polish it?

Good copy is built from the ground up, so “polishing” often becomes a full rewrite. I’ll still do our brand strategy call, SEO research, and a Dream Client Profile. But if you’re looking at this option, you can go for an Intensive day which may be a better fit.

What's the difference between an Intensive and a regular website copy project?

An Intensive has a one-day turnaround and requires a minimum of only one day’s commitment, which is USD 1,470. We’ll assess the progress from there and decide whether to book a half day or full day next. Usually, a full website takes 2 - 2.5 days, but sometimes it only requires 1.5 days when there aren’t that many edits.

A regular website copy project runs on a turnaround timeline of 4-6 weeks and costs USD 2,740.

In both, you get the same deliverables:

  • Brand strategy call

  • SEO keyword research

  • Dream Client Profile

  • A personal dashboard with the project status and links

  • Copy presented in a wireframed skeleton website that’s fully navigational

What’s a Dream Client Profile?

This is also known as a brand messaging guide. It contains notes on your ideal client avatar, their demographics and psychographic, your brand personality and tone, and a word bank of phrases that match that.

Do I need to have a brand strategist/designer before I come to you for website copy?

Not necessarily, but it does help to have some idea of your brand direction or at least the image you want to portray. If you need recommendations for a brand strategist or designer, I can put you in touch.

Why is it in the criteria that I need to have been in business for 2 years and have a clear idea of my services?

The best copy has a crystal-clear voice, verve, and conviction. Those only come out when you are definite about what you offer.

I already have brand strategy done by someone else. Can we take that out of the package?

No — generic brand strategy is very different from copy-focused brand strategy. The latter focuses on your brand tone and personality, which I glean by talking to you and listening for your communication style, doing SEO research, and coming up with a word bank you can use in your copy. So I don’t write without doing the foundational work.

I don’t need that many drafts, or my website just has a few pages. Do you have a more suitable service?

I’d suggest the Intensive for this. In my experience, a website generally takes 2-2.5 intensive days. An easy-going client may approve the drafts quickly and it turns out to be just 1-1.5 days.