You’ve got client meetings. Site visits. And a million mood boards to manage.
And you’re trying to keep your Instagram alive at the same time.
Sounds familiar?
You’re booked and busy. But at the same time, you’re trying to update your Instagram with your latest design projects and stay consistent with posting, because you know Instagram can be a super-powerful channel for getting client enquiries.
But to be honest? You’re tired of pulling captions out of thin air.
This is perfect for you if…
You’re ready to start establishing yourself as a well-known design expert in your specific niche instead of being “just another designer”
You already have a portfolio of beautiful design projects but need help with turning it into actual marketing material that works
You’re tired of maintaining your Instagram because it feels like an entire second job, but don’t want to take on a marketing assistant
You’re trying to stay consistent with posting, because you know clients look at the latest post date to see if you’re still in business
Imagine this
All your Instagram content written for you by a pro copywriter, ready to customise within a few seconds.
Imagine:
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Having mapped-out strategic content that positions you as a design expert and emotionally connects with dream clients
✓
Always knowing exactly what to say to showcase your projects and get those likes and saves
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Getting client DMs in your inbox every time you open your Instagram
✓
Saving hours of time you’d normally spend stressing over captions
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Effortlessly creating viral blog posts by repurposing social content that gets more eyes on your portfolio
A content strategist, AI designer, and systems planner would easily charge $1,300+ for a system like this.
But let’s be real — I made this for designers who don’t have a full marketing team.
So you can get it for less than what you’d pay a marketing intern for one day.
What you get inside the content studio
The Ultimate Content Playbook For Interior Designers
Designed by a professional copywriter and former editor of a design magazine, it’s a strategic, super-intentional content toolkit built just for interior designers who wanna show up consistently — without sounding like everyone else.
Inside the Playbook, you’ll get:
20 juicy, evergreen design post prompts you can apply immediately and put on repeat for different projects, so you’ll never ever run dry when it comes to brainstorming ideas again. They’re sorted into organised, well-thought-out content pillars, so you can plot your content calendar within two hours.
Mad-libs-style captions for every post that you can just fill in the blanks with. No more staring at a blinking cursor wondering what to say. Each caption is professionally written by a copywriter and carefully crafted to reflect an elevated, thoughtful brand voice.
Extensive vocab swipe files for describing moods, client goals/desires, and processes so you can pluck one that feels right and plug it into the caption within seconds.
A powerful phrase bank of calls-to-action you can choose from and put at the end of your post to boost engagement. Mix, match, and repeat.
A tried-and-tested content repurposing system showing you the exact steps for taking a strong post and turning it into blog content that will continue to work for you and help you show your expertise and authority
Industry secrets from a former design editor (that’s me!) on how to make a blog post go viral
Bonus: A creative ritual guide for getting into the flow and beating writer’s block
Bonus: My favourite Spotify playlists for writing, brainstorming, or letting the ideas just flow
2. The Interior Designer’s Content Copilot
A powerful AI writer trained on the Playbook’s principles and templates.
Say hello to the Content Copilot — your new go-to for writing social posts and SEO-friendly blog content in minutes, not hours. It’s powered by AI but guided by the exact strategy from the Ultimate Content Playbook. So every caption and every blog post always sounds like it’s been written by a professional writer.
Just plug in your idea. Pick a template. And let the Copilot do the heavy lifting.
3. The Interior Designer’s Content Atelier
A beautiful, cosy Notion planner where everything lives. Plan, organise, and actually follow through on your content ideas.
Everything comes together inside one beautifully organised Notion planner — your Playbook, your Content Copilot, and your content calendar all linked for easy, on-the-go access.
Jot down new ideas as they hit. Map out your next post in detail. Even pop on my fave Spotify playlist to get in the creative zone. The Content Atelier is your home base where strategy meets ease, all in one calming space.
❤
“This thing is like the personal assistant I can’t afford yet. Prompts, ideas, strategy, everything’s there. I just copypaste and tweak. MAGIC!!”
Maya S., Residential Interior Designer
Take the quiz
What’s Your Interior Designer IG Personality?
The ultimate social marketing tool for interior designers
It’s not just about showing up — it’s about showing up strategically as the expert you are. This playbook helps you:
✔️ Fill up your content calendar effortlessly without repeating yourself
✔️ Repurpose smarter (no more reinventing the wheel every week)
✔️ Create deeper design content that educates, inspires, and sells to your dream client without being salesy
✔️ Build a strong, search-friendly online presence that helps you show up as a design authority
Whether you're trying to fill your client calendar or grow your email list, this playbook gives you the words and the strategy to do it.
Who created this playbook?
Hi, I’m Mel — a former design editor turned content strategist and copywriter, and I created the Content Studio specifically for interior designers like you.
After years of interviewing top designers and studying what makes their work stand out online, I kept seeing the same thing:
Gorgeous portfolios. Zero visibility.
Not because the work wasn’t good — but because creating content felt overwhelming, time-consuming, and honestly... kinda like a second job.
This Content Studio is my answer to that.
It’s everything I know about showing up strategically —minus the stress.
Because your work deserves to be seen and bring in dream clients.
Let’s get you back in control of your content, and turn your Instagram into the most hardworking employee you’ll ever have.
❤
“This Studio is a lifesaver for busy designers like me. Especially if you’re a solopreneur, it can get really busy. I didn’t really know what to post last time but now I can quickly get something up within ten minutes. And I’m getting more clients commenting and sending me messages.”
Brenda W., Interior stylist
What’s Included In The Content Studio
Here’s what you get in the Studio
20 evergreen design-focused prompts
Sorted into organised content pillars, you can plot an entire year’s content calendar within two hours.
Mad-libs-style captions for every post
Yes, they’re already professionally written for you by a copywriter — with blanks that you can fill in for your personal style.
Extensive vocab swipe files
A huge bank of words for describing moods, client goals/desires, and processes. Pick one that feels right and plug it into the caption within seconds.
A powerful phrase bank of calls-to-action
Mix and match these with your captions to see an immediate increase in client engagement.
A tried-and-tested content repurposing system
Take a strong post and turn it into blog content that continues to work for you in pulling in clients via SEO
Industry secrets from a former design editor
Tips on how to make a blog post go viral
Creative ritual guide and my favourite Spotify playlists
For getting into the flow and beating writer’s block
Content Copilot AI writer
A custom AI writer trained on the templates and principles of the Playbook. It literally cannot be any easier to write a caption or blog post — just tell it what you want to do and it’ll write it for you.
Content Atelier
A beautiful, cosy Notion planner with a content calendar for you to plan your posts, place for you to brain dump ideas, easy access links to the Playbook + swipe files + Copilot, and my favourite Spotify playlist embedded. Everything you ever need for some serious Instagram content making, in one place.
That’s $1,320 worth of value…
But I’m giving you access for $87 $37 today.
(I know. I’m questioning myself too. But I’m raising the price soon after the soft launch.)
One-time purchase. Lifetime access.
No subscriptions. No overwhelm. Just strategy that works.
❤
“Tbh I was skeptical at first, but this playbook totally changed the game. It’s actually packed with incredible value. I went from stressing about posts to actually getting inquiries. Worth 10x more honestly! Go for it!!”
Emily M., lead designer at studio A
FAQs
Who is this Content Studio for?
This is made for interior designers who want to show up online with confidence — without spending hours stuck in content limbo. Whether you're a solo studio or a small team, if you're posting your work but not seeing results, this is for you.
I’m not great at writing. Will this still work for me?
Yes! Everything is designed to be plug-and-play, fill-in-the-blanks, and easy to adapt. The captions are professionally written, and you get swipe files and vocab banks so you're never starting from scratch. But if you literally don’t want to write anything? That’s what the Content Copilot is for. Tell it what you want to do and it’ll write it for you in seconds.
What platforms does this content work for?
It’s designed for Instagram first (grid posts + captions), but it’s super adaptable. You can use the prompts and repurposing system for blogs, newsletters, Pinterest, and even LinkedIn if that’s your jam.
What makes this different from other content planners or prompt packs?
This was created specifically for interior designers, by a former design editor. The Playbook gives you the strategy, the Copilot executes it for you, and the Atelier is your home for organizing it all in one beautiful, cosy space.
How is the Content Studio delivered?
You’ll get immediate access to the links delivered to your email inbox. From there, you can download the Playbook, access the Copilot, and copy the Notion template with one click.
Will I need a Notion account?
Yes, you’ll need a free Notion account to use the Atelier, but you don’t need to be on a paid subscription.
Is this a one-time purchase or a subscription?
One-time! No subscriptions, no hidden fees. Just buy once and use it forever.
What currency is this in?
All prices are in USD.
How long will it take me to start seeing results?
Honestly? As soon as you start using the prompts + captions. The Content Studio is made to help you post faster and more strategically — so engagement, DMs, and visibility tend to follow pretty quick.
Purchase The Ultimate Content Studio For Interior Designers
The Playbook + Content Copilot + Atelier.
One-time purchase. Lifetime access.